Liminality does research and we use that research to develop strategy. We are a market research and strategy firm which provides primary and secondary research solutions to organizations looking to better understand and better communicate with internal or external constituencies. We have built our reputation on establishing value for clients through cost-effective research, supportive customer service, and evidence-based strategy.
By identifying what is important to key segments of your audience or by bringing together groups who share common opinions or attitudes, Liminality helps you fine tune your strategy to achieve optimal results. We achieve this through a unique combination of expertise, technology and creativity.
Liminality's core strengths lie in three integrated areas: research, strategy and community.
Market research is a cornerstone of our work. So much of what enterprises do is based on assumptions about customers' or prospects' needs. Yet many of us don't really talk to our customers and prospects. Liminality market research is focused on the perceptions, attitudes and beliefs of people rather than demographics or assumptions. We don't believe that asking people if they strongly agree or disagree with a statement provides much insight into what they are really thinking.
When appropriate, we incorporate a macro approach into our research as well, which provides a perspective of your challenges based on such factors as industry trends, best practices and benchmarking data.
Analyzing data makes us happy. But using the analysis to solve your business problems is what really excites us. No research project is started without a full understanding of your business concerns and objectives. What we deliver is not just a summary of survey and interview responses, but what the data says about why people think the way they do and what it means for your enterprise. We not only address your business concerns and objectives, we make recommendations on what strategies you should undertake to be more successful. It is this distinction that makes us more than a research firm... we consider ourselves your strategic partner.
Many organizations talk to their customers, prospects or constituencies once or twice over the life of a relationship. We believe that a dialogue should be two-way, ongoing and become part of the standard way that you do business. We help our clients develop communities that can be the forum for such a dialogue.
Most people have a database of customers or prospects. Such a database alone is not a community. Liminality's community-building services include: